Paris Destination Campaign
As the other final class assignment for my Advertising Copywriting and Visualization class, each student had to create an ad campaign for a destination.  As with the product campaign, this was comprised of 3 different ads with similar themes for continuity across.  I chose to advertise Paris, using bold colors and large fonts with a full-spread backdrop of different, recognizable monuments.  I also created a Paris logo with the tagline "French Benefits," using double meanings as a recurring theme.

Paris Ad 1

Paris Ad 2

Paris Ad 3

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