TiVo Product Campaign
As one of the final class assignments for my Advertising Copywriting and Visualization class, each student had to create an ad campaign for a consumer product targeted to an unconventional audience.  The campaign consisted of three ads with a consistent theme, as a real campaign would have.  In each ad, the headline, copy and product tagline are original, as well as the concept and layout.  The product I chose to use was TiVo, and these are the ads I produced.  The ads were targeted to seniors, an unconventional audience as my research proved most seniors couldn't work a VCR or a computer, let alone a TiVo.  My ads tried to emphasize TiVo's ease of use, and they highlighted the convenience TiVo offers of never needing to remember to program your favorite shows.  I used the tagline, "Redefining Remote Control" to stress how the consumer can go on living life and not worry about having to record.

TiVo Ad 1

TiVo Ad 2

TiVo Ad 3

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